Bungalow Blog

After Bungalow helped property-services entrepreneur Damien Knight breathe life into his PurpleGroup brand and website, demand went through the roof. And not just from other property professionals, but from domestic customers too who were clearly engaged by his brand and its core messages. So much so, in fact, that Damien came straight back to Bungalow to launch another business! Following our advice on a clear, transparent name for the company, London Property Inspections was born and Bungalow set about the brand identity and website design.

In fairness, Damien was testing the water somewhat with this venture - he knew the demand was there, but was unsure as to where his focus should lie - trade or consumer.  So, given timescale, brief and budget in measures equally tight, Bungalow set to.

The resultant site has hit the spot. Conversion rates (#visits with purchase ÷ #visits without purchase) are phenomenal (greater than 50%) and LPI is fast becoming the provider of choice for property services in and around London. In fact, a Trade-only division has since been set up and both sites are constantly being expanded and updated to accommodate the unwavering demand.

www.londonpropertyinspections.co.uk

It's always exciting - and rewarding too - when a one-off job leads on to a more involved and extensive project.  That's exactly what happened when entrepreneur and property pro Damien Knight came to Bungalow to liven up the website of his company PurpleGroup.  Whilst offering a fantastic service - HIPs, EPCs, and all the necessary gas and electricity servicing & certification for landlords - all at industry beating prices, he felt his existing website wasn't fully engaging with his customers.

Using our property know-how and gaining a fuller understanding of the customer base Damien wanted to target, we got to work expanding his existing brand identity to create a slideshow of banners for his homepage using strong visuals and catchy hooks. 

They met with such approval that we were commissioned to create a livery for their fleet of vans, set up a Twitter page (starting them off following over 600 industry players - and potential clients), an email marketing campaign, provide consultancy on his website's usability and layout... and finally, to bring all this together in a smart, sharp corporate booklet showcasing their great ethos, services and resources. Damien's as thrilled as we are with it and we set it up as an e-brochure so he can impress new contacts as easily and quickly as sending a tweet or an email.

The growth of PurpleGroup's brand and collateral - matching Damien's vision with Bungalow's creativity and insight - has resulted in a new confidence and professionalism for his business - along with a strategic partnership that's all set to grow from strength to strength.

www.purplegroup.co.uk

If you'd like to add weight to your brand and increase your momentum in the marketplace, call us at Bungalow Industries on 0845 60 11 470 to discuss the possibilities!

Busy day at the Bungalow with special guest Ian Waite stopping by to sign some more prints for his online shop. We print them all especially to order and he pops in to sign each one personally when his schedule permits! This batch will just catch the last post for Christmas... we'd best hot-foot it to the post office!